WHAT WE DO
One plan.
Connected services.
Google Ads, SEO, WordPress websites and brand design for South African businesses. Based in Sandton, serving Johannesburg and businesses across South Africa.
01 / Google Ads management
Be there when
intent is high.
For businesses that want to reach people actively searching for their products or services. A useful campaign connects the right search with a relevant ad, a clear page and a measurable enquiry.
What the work can include
- Keyword and search-intent research
- Campaign structure, ad copy and budget planning
- Conversion tracking and landing-page recommendations
- Search-term reviews, bidding adjustments and performance reporting
What do we need to get started?
Your goals, service areas, offer and website are the starting point. If you already run campaigns, a review helps identify what to retain and where improvements may be needed.
Can you guarantee a return on ad spend?
No. Results depend on your market, offer, budget, website and how enquiries are handled. We agree meaningful measures and use campaign data to guide improvements.
From campaign to qualified enquiry
We start with your offer, target customers and service areas. We then agree the campaign scope, landing-page priorities and what counts as a useful enquiry. Once access, content and tracking are ready, campaigns can be built, reviewed and launched. Search terms and enquiry quality guide the next changes.
What affects the cost?
The scope depends on the markets, campaigns, account condition and tracking work involved. Ask for a proposal that separates the management fee, advertising budget, setup and any website work. A management fee is not the money spent on Google Ads.
When can we assess progress?
Launch timing depends on account access, approvals, tracking and landing-page readiness. Early clicks are only a starting point. Meaningful performance decisions need enough relevant enquiries and sales follow-up data; the time required varies by market and budget.
What happens after I enquire?
Share your website, what you sell, the areas you serve and any current campaign spend. We review the context, discuss fit and clarify the work before preparing an agreed scope. An enquiry does not commit you to a campaign.
02 / Search engine optimisation
Build a stronger
search presence.
For businesses that need a website people and search engines can understand. We focus on useful pages, sound technical foundations and relevant local visibility, rather than isolated keyword changes.
What the work can include
- Keyword research and page-to-topic planning
- Technical and on-page website optimisation
- Content and internal-link recommendations
- Google Business Profile and local search support
- Relevant link-building and search-performance reviews
How does SEO relate to AI search?
Useful, accessible content and clear business information remain a practical foundation. We consider how your pages explain your expertise and answer customer questions, without promising inclusion in AI answers.
How quickly will SEO make a difference?
The timeline varies with the site, competition and work required. An initial review establishes priorities; ongoing measurement helps show whether visibility, relevant traffic and enquiries are improving.
SEO connected to your business
We review the site and available Search Console data, then group relevant searches around the pages customers need. Technical fixes, service-page improvements, useful resources and local business details are prioritised together. The scope distinguishes recommendations from implementation, with progress reviewed against relevant visibility and enquiries.
What affects SEO pricing?
Website size, technical condition, competition, content needs and the amount of implementation required affect the scope. Your proposal should identify the pages and work included, who implements changes and how progress will be reviewed. Pricing is confirmed against your requirements.
Is AI search optimisation a separate shortcut?
No. Clear service information, accessible pages, first-hand evidence and useful answers also support discovery in AI search. We assess these within the SEO work. Inclusion in an AI answer or a particular Google position cannot be guaranteed.
What happens after an SEO enquiry?
Tell us your website, priority services, customers and locations. We discuss the starting point, relevant access and what the business needs from search before agreeing a practical scope.
03 / Website design & development
Make the next
step obvious.
For businesses whose website needs to explain their offer more clearly, support marketing campaigns or make enquiries easier. We bring design, content structure and WordPress development together.
What the work can include
- Website and landing-page planning
- Responsive design and clear page hierarchy
- WordPress implementation and editable content
- SEO foundations, internal links and enquiry paths
- Launch checks across representative devices
Can you redesign an existing WordPress website?
Yes. We first review its content, structure and integrations, then agree what to retain and what needs to change. Important existing URLs and enquiry paths form part of that review.
Are design and development separate services?
They can be scoped separately, but they work closely together. Design defines the experience; development turns that experience into a working website. The proposal clarifies the deliverables for your project.
A clear route from brief to launch
We agree your audience, page structure and enquiry actions before design and WordPress implementation. Content, integrations and important existing URLs inform the build. The agreed scope sets out reviews, testing, launch responsibilities and any ongoing support.
What affects website cost and timing?
The number and complexity of pages, content readiness, integrations, design requirements and approval rounds affect both. A redesign also needs time to review existing content, tracking and valuable URLs. We confirm scope and a working schedule before the project begins; hosting, licences and ongoing work should be itemised where relevant.
04 / Branding & design
Give your business
a consistent voice.
For businesses that need a clearer visual identity or more consistent marketing materials. We connect the design work to your offer, audience and the places your brand needs to appear.
What the work can include
- Brand identity and logo design
- Digital campaign and social assets
- Presentations and marketing materials
- Packaging and supporting brand applications
Can you work with an existing brand?
Yes. We review the assets and guidance you have, then shape the scope around whether you need consistency, refinement or a broader identity project.
What will be included?
The deliverables depend on the brief and are agreed before work begins. Share the applications you need, such as a website, campaign, presentation or packaging, so the scope matches real use.
Design shaped around real applications
We start with your audience, offer and existing assets, then agree the creative direction and applications you need. The brief defines the deliverables, review stages and final file formats so the work can be used consistently across your website, campaigns and marketing materials.
What affects design fees and timelines?
A logo refinement, full identity and campaign asset set involve different work. The number of applications, production requirements, content readiness and review rounds determine the scope. Your proposal confirms the deliverables and schedule before design starts.
YOUR PROJECT BRIEF
Brief The Lead Agency.
Let’s plan your next move.
Tell us about your business, what you want to achieve and where you need support. The prompts below will help you prepare a useful brief for The Lead Agency, whether you need Google Ads, SEO, a WordPress website or brand design. Answer what you can. We’ll help clarify the rest in our first conversation.
1. Introduce your business and your goals
Your business: Share your business name, website and a short description of your products or services.
Your customers: Who do you want to reach, and which locations do you serve?
Your goal: What would you like our work to help you achieve? This could be more relevant enquiries, a stronger search presence, a better website or a clearer brand identity.
Your challenge: Tell us what is holding you back and what you have already tried.
2. Tell us where you need our help
Google Ads: Are you launching campaigns or improving an existing account? Include your priority products or services, target areas and current advertising spend, if applicable.
SEO: Share your website, the services you want customers to find and any visibility or enquiry concerns.
WordPress websites: Do you need a new website or a redesign? Outline the pages, features and integrations you need, plus any sites you like and why.
Brand design: Are you creating a new identity or developing an existing brand? List the assets you need, such as a logo, campaign graphics, presentations or marketing materials.
Need a combination, or unsure where to start? Tell us your goal and we’ll discuss which services fit.
3. Share your budget, timing and project details
Budget: Give us an indicative project budget or monthly range. For Google Ads, show your advertising spend separately from the budget for our services.
Timing: Include your preferred start date, launch deadline and any dates we need to work around.
What is ready: Let us know whether you have brand guidelines, copy, images or existing campaign reports.
Your contact: Tell us who will coordinate the project and approve the work.
Ready to share your brief?
Open our project enquiry form and paste your brief into “What would you like to improve?”. A short summary is enough to start. We’ll review your requirements, discuss the project with you and clarify the scope before preparing a proposal. Please keep passwords and confidential customer information out of your brief.
Helpful reading before you brief us
Google Ads costs: plan spend, fees and qualified enquiries
Connect website reporting with qualified enquiries and won business
Redesign a WordPress website while protecting useful SEO and enquiries
YOUR NEXT CHAPTER
Let’s build your
next opportunity.
A clearer strategy. The right digital tools. A useful conversation to get started.
