All services · Sandton, Johannesburg · Serving businesses across South Africa
A business website needs to explain the offer and make the next step clear. The Lead Agency connects WordPress design and development with service content, search requirements and enquiry journeys. Based in Sandton, Johannesburg, we work with South African businesses that need a purposeful website or an improvement to an existing one.
Who this service suits
This is suitable for a business creating a new WordPress site, refreshing an unclear or outdated site, building a campaign destination, or improving the route from a service page to an enquiry. The starting question is what visitors need to understand and do.
A redesign should also identify what the current site already does well. Existing search landing pages, campaign URLs, useful content, forms and integrations need deliberate decisions. Appearance alone is an incomplete brief for a business website.
What the agreed work can include
- Website structure and page priorities around the business offer.
- Page design, WordPress development and responsive layouts.
- Service content organisation, navigation and clear calls to action.
- Landing pages and enquiry-form requirements.
- SEO considerations for useful URLs, headings, metadata and internal links.
- Testing of the agreed pages, contact routes and integrations.
The brief confirms who supplies copy, images and approvals, which systems must connect, and which existing functions must remain. Hosting, licences, ongoing maintenance and specialist integrations should be addressed explicitly in the proposal rather than assumed to be included.
From the brief to a tested website
- Define the purpose. Identify customers, important services and the actions the site should support.
- Inventory the starting point. Record useful existing pages, contact routes, integrations and campaign destinations.
- Agree structure and content. Decide what to retain, improve, combine or retire before developing the final pages.
- Design and build. Develop the agreed experience and review it with the required content and assets.
- Test and launch. Check layouts, important links, forms, tracking and the agreed launch responsibilities.
Protect valuable SEO during a redesign
New design does not require changing every URL. If a useful address changes, its replacement should match the original purpose. Avoid sending every retired page to the homepage. Review titles, canonicals, internal links and the sitemap alongside the visual work.
Our WordPress redesign checklist explains the decisions and tests to agree. It also covers a practical rollback plan and monitoring after launch. Search visibility can fluctuate as changes are processed; a rebuild is not a guaranteed ranking increase.
Make contact easy and measurable
Visitors should be able to find the appropriate action, understand the fields and recover from an error. An initial form can remain short while asking for useful context about the business and service need. Explain what happens after submission and check delivery with a clearly marked controlled test.
Measure a successful submission separately from a contact-button click. Qualification, consultations, proposals and won work belong in the business’s sales record where they can be confirmed. Our enquiry measurement guide provides a simple framework.
What determines cost and timing?
The number and complexity of pages, content readiness, design requirements, existing site condition, integrations and review rounds determine the work. A focused landing page and a large rebuild need different plans. We clarify these dependencies and agree an achievable schedule in the proposal.
Questions before you enquire
Can you redesign my current WordPress website?
Yes. Share the existing URL, the business problem and the functions that must be preserved. We agree what needs to change and what should be retained before the rebuild scope is set.
Do I need a complete rebuild?
Not always. Content, layout, form or tracking improvements may address the actual problem. The current site and requirements should guide the decision.
What does a website project cost?
Pages, design, copy and imagery, integrations, migration needs and approvals affect the fee. The proposal should distinguish the build from hosting, licences, ongoing maintenance and additional work.
Will the new website generate more enquiries?
The site can make your offer and contact path clearer, but results depend on the offer, relevant visitors, customer demand and follow-up. We do not promise a specific enquiry volume or ranking.
What should I prepare before contacting you?
Send your website, the main problem, audience, required pages and any important integrations or deadline. Use the marketing brief worksheet and avoid sending passwords through the enquiry form.
Related: SEO services · Brand design.