All services · Sandton, Johannesburg · Serving businesses across South Africa
A useful Google Ads campaign connects a relevant search with a clear offer, a suitable landing page and a measurable business enquiry. The Lead Agency brings campaign planning, website requirements and conversion measurement into one discussion, so the work starts with the customers you can serve.
Who this service suits
This is a starting point for businesses that want to reach people looking for their products or services, or improve an existing account that is generating the wrong enquiries. It also suits teams that need clearer conversion definitions before judging campaign performance.
Before recommending a campaign, we need to understand your offer, service areas, capacity, website and commercial goal. Campaigns are easier to assess when the business can respond to enquiries and record what happens next. An account with clicks and a high reported conversion count can still need work if the requests are unsuitable.
What the agreed work can include
- Keyword and search-intent research around commercially relevant services.
- Campaign structure, ad copy and budget planning.
- Conversion definitions, tracking requirements and landing-page recommendations.
- Search-term reviews, exclusions and bidding adjustments.
- Performance reporting tied to agreed enquiries and business outcomes.
The proposal confirms which of these are included, which changes need website development and who provides access, content and approval. Additional creative, development or tracking repairs should be scoped explicitly.
From an enquiry to campaign delivery
- Understand the opportunity. Discuss your customers, offer, target locations and current activity.
- Agree the scope. Identify campaign priorities, account access, budget responsibilities and the landing-page work required.
- Prepare and check. Build the agreed campaigns and confirm that the intended enquiry action can be measured.
- Launch and learn. Review search terms, costs and the suitability of actual enquiries as evidence accumulates.
- Refine the next decision. Use the sales follow-up record alongside the advertising report to choose what to improve.
Separate advertising spend from delivery fees
Your media budget funds advertising on Google. Management, initial setup, tracking and website work pay for different activities. The account’s condition, services, geography, campaign complexity and development requirements affect the scope. We clarify these before preparing a proposal; no fixed fee is presented here without a verified scope.
Use our Google Ads budgeting guide to work through clearly labelled assumptions. A planning model should show the cost of a valid enquiry, the proportion that qualifies and how sales are won. Its estimates are not promised results.
Timing and credible measurement
Launch depends on access, approvals, tracking and landing-page readiness. We agree the delivery schedule once those dependencies are understood. Reviewing results also depends on how quickly relevant enquiries accumulate and how long customers take to buy; early clicks do not establish return on investment.
A successful form submission is different from a qualified request, and a phone-button click is different from a confirmed call. Our measurement guide explains how to connect the stages. Ask for results with their dates, spend and outcome definitions when assessing any agency’s work.
Questions before you enquire
Can you work with an existing Google Ads account?
Yes. Tell us what the account is intended to achieve and what is currently unclear. We review the context before agreeing what to retain, change or investigate; account access and the review scope are confirmed first.
Do you offer a free audit?
An initial enquiry starts a discussion about fit and requirements. Any account audit, written findings or implementation work must be agreed in the scope; an enquiry does not promise a free deliverable.
How much should a South African business spend?
There is no universal budget. Your offer, customer value, market, geography, enquiry quality and sales process matter. A proposal should separate media spend, management, setup and website costs.
Can you guarantee enquiries or a return on ad spend?
No. Competition, the offer, budget, website, tracking and sales follow-up affect outcomes. We agree meaningful measures and use evidence to guide changes.
What should I send with an enquiry?
Share your website, what you sell, the customers and locations you want to reach, the main problem and any current campaign spend. Keep account passwords and confidential customer details out of the form. Use our marketing brief worksheet if helpful.
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