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We work across Google Ads management, SEO, WordPress website design and development, and brand design. The scope can combine these services when they support the same business goal, or focus on the service you need first.

Yes. The Lead Agency is based in Sandton, Johannesburg, and works with businesses across South Africa. Share your target locations and customers so the scope reflects the markets you actually serve.

We review your business context, discuss the service you need and clarify whether the scope is a good fit before preparing next steps. You can start with your business name or website, goal, target customers and any relevant timing. An enquiry does not commit you to a project.

A useful scope covers search and keyword research, campaign structure, relevant ad copy, landing pages and conversion tracking. Advertising spend and management fees should be clear before launch. Explore our Google Ads management services ↗

Yes. Google Ads can help test relevant searches and landing pages, while SEO develops useful content and stronger website foundations. We assess the right balance against your goals and budget; you do not need every service to get started.

Your ad should lead to a page that matches the search and makes an enquiry easy. An existing service page may be suitable; a focused landing page can help when a campaign needs a more specific offer or message.

SEO brings together technical website foundations, useful content, page structure and local relevance. Priorities should follow an assessment of your website and the customers you want to reach in South Africa. Explore our SEO services ↗

Local SEO helps search engines and customers understand what you offer and which areas you serve. Clear service pages, accurate business details and a well-maintained Google Business Profile support this work.

No. Search platforms, competition and customer decisions are outside any agency’s full control. We agree relevant measures and use the evidence to decide what to improve, rather than promise a fixed ranking or enquiry volume.

Not necessarily. We review your existing website, enquiry paths and integrations before recommending a redesign or a more focused improvement. Valuable existing URLs and useful content should inform the plan.

Agree the page structure, content, responsive design, enquiry forms and integrations before development. Existing URLs, useful content and search visibility should inform any migration or redesign. Explore WordPress website design ↗

A clear visual identity makes your business easier to recognise across your website, advertising and marketing materials. Consistent typography, colours and design assets connect those touchpoints. Explore brand design services ↗

Fees depend on the service, complexity and work required. We clarify the scope before confirming a price. For Google Ads, ask for advertising spend, management fees, setup and any website work to be shown separately.

The starting date depends on scope, access, content and approvals. We agree a working schedule before delivery begins. Results depend on your market, offer, website and sales follow-up. Early activity should be assessed separately from sustained enquiries and won business.

We consider relevant search visibility, successful enquiries and, where reliable sales records are available, qualified enquiries, consultations, proposals and won business. A telephone or WhatsApp click shows intent to contact; it does not confirm that a conversation took place.