SEO is entering a new era. It’s no longer enough to rank in Google search results — your business now needs visibility inside AI search engines, ChatGPT answers, AI Overviews (AIOs), and large language model (LLM) results. These platforms are quickly becoming major discovery channels, and right now, competition is low. If you want to grow organic traffic, increase visibility, and capture high-intent users, optimising for SEO + GEO (Generative Engine Optimisation) is essential.
Why Ranking in AI Search Matters
AI ranking systems don’t just look for keywords — they analyse intent, structure, and authority. To appear in ChatGPT results, Gemini search, or Claude AI answers, your content must demonstrate:
- Strong domain authority and trustworthiness
- High quality, people first SEO content
- Structured, scannable sections for semantic search
- Reliable sources and high-authority backlinks
- Clear, accurate explanations aligned with search intent
This is the new way users discover brands. When AI tools cite your website, you gain free traffic, authority, and visibility far beyond traditional search.
SEO + GEO: The New Search Visibility Strategy
To rank in both Google and AI, your strategy should combine:
- Keyword research + topic clusters
- Long-form SEO content optimised for conversational queries
- Technical SEO: site speed, mobile optimisation, Core Web Vitals
- Schema markup, structured data, and clean URL structures
- High-authority backlinks and brand mentions
- On-page SEO: meta titles, descriptions, H1–H3 structure
- Optimised internal linking
This unified approach gives your content the best chance to appear in:
- Google organic search
- Featured snippets
- AI Overviews (AIOs)
- ChatGPT citations
- Gemini generated search answers
- Perplexity summaries
- Claude responses
These placements are now the true “position zero.”
Why You Should Act Now
Most businesses haven’t started optimising for AI search. That means:
- Lower keyword competition
- Faster SEO results
- Easier authority building
- Higher chances of ranking in AI-generated results
- An early advantage in LLM-driven search traffic
- Brands that optimise now will dominate the next generation of search visibility before the market becomes saturated.
The Future of SEO
SEO is no longer just about Google rankings — it’s about multichannel search visibility across traditional search, AI systems, and conversational engines. To stay competitive, your business must be discoverable in:
- Google Search
- AI Overviews
- ChatGPT
- Gemini
- Claude
- Perplexity
All LLM-powered search tools
Publishing high-quality, helpful, keyword-rich content today ensures your brand stays visible wherever people search tomorrow.
